The first thing you need to figure out when buying a diamond is a budget. Before one even starts searching for a diamond a budget needs to be set that you are comfortable with. A diamond is a major purchase that lasts forever so what might seem like a high price really is not when you factor in the cost over years of ownership. You are the only one that can make the decision of what to spend on your diamond you should not base this on what a friend, relative or colleague spent on their diamond. Make your diamond purchasing experience a memorable one not a life lesson.